About
We work with founders who genuinely believe they’ve created the next big thing.
Like many before them, this belief has led them to work ungodly hours, ride emotional rollercoasters, and give up on life’s comforts in the pursuit of doing something better than what exists.
Belief itself, however, is not the reason why most successful startups grow and scale globally. Historically, the greatest founders, in fact, have been able to bend the market to their will, by altering the set of conditions they operate in, to command outcomes they themselves never believed were possible.
In today’s marketplace, capital and technical resources, creative production costs, as well as costs of media buying, lends itself to larger companies and enterprises out-competing the best startups. Valerie levels this playing field, and finally gives startups the unique advantages they need to win.
Put simply, Valerie radically alters the conditions founders operate in today, to drive the commercial outcomes they dreamed of, tomorrow. We’re building a new, foundational system for scale, one that arms modern brands with unmatched decision-making power, complete commercial clarity, an in-house team of tacticians & doers, all backed by performance capital that supports them, to co-engineer a complete change in trajectory.
Ultimately, Valerie is a platform for the longevity and success of ideas, one that we believe millions should have access to, so that entrepreneurs around the world can finally know what it feels like, to grow without bounds.
What we do
Everything it takes to scale online
A high-functioning creative & performance team of 25+ growth specialists with skin in the game. No need to carry big fixed costs anymore. No need for crazy agency retainers. Focus on what you know best, whilst retaining full control on creative and activity.
- Multi-channel Performance Marketing
- Creative Direction & Content Production
- Full-scale Amazon Management
- Brand Comms & Visual Identity
- UGC, Affiliates & Brand Partnerships
- Social Commerce & Direction
- Shopify Development & CRO
- Email & Retention Marketing
- SEO + GEO
- Tech, Data & Platform
Expedited access to performance capital
From day one, our intelligence and technical teams track every variable that builds real valuation, databases, channel diversification, competitor positioning, market expansion and exit comparables, so that as you grow, you never accidentally cannibalise the things that got you here. Most founders only get visibility over this when it is too late to change it.
- Seed & Series A Investment Funds
- Growth Forecasting & Modelling
- Pre-fund Prediction & P&L Modelling
- Valuation Architecture & Tracking
- Founder Fundraising and Support
- Founder-First Term Structuring
- Exit Strategy & Planning
- Multi-Market Valuation Modelling
Deliver unfair advantage
The brands that win have always had an information advantage. Until now, that advantage belonged exclusively to enterprise players with the budgets, databases, and research teams to see around corners before anyone else could. Our proprietary systems change that. We map the gaps between where a business is, where it could be, and how it will get there. Currently in development and exclusive only to brands on the Valerie platform.
- Psychographic & Behavioural Analysis (Neuro-AI)
- Commercial Risk Identification
- Consumer Intent & Sub-culture analysis
- Competitive & Category Intelligence
- Agentic AI-Powered Market Surveillance
- Trend Analysis & Opportunity Mapping
- Brand Perception Tracking
Strategic advisory on key areas of business
Most partners show up for the numbers and disappear when things get complicated. We are built for the long run. From market expansion to the moments that do not show up on a dashboard, we sit alongside founders across every dimension of the business.
- Proprietary Growth Scenario Modelling
- Multi-Market Entry & Localisation
- Creative Experimentation & Tracking
- Brand & Inventory Tracking
- Corporate Governance, Finance & Legal
- Omnichannel Expansion
- Brand Narrative & Positioning
- Founder Support & Mental Health
- Category & Competitive Positioning
Vision
To build a world where entrepreneurs that were meant to win, can win, irrespective of access to resources, their location or technical know-how.
FAQ
Not a specific person, even though every Valerie we have ever known has been genuinely lovely. It’s more about what we represent: spirit, grit, bravery and strength. We are committed to building the world’s first, intelligent scaling platform with agentic AI and uncapped capital resources, with a pure commitment to the founders who were always meant to win.
Not an agency, not a fund, and not a consultancy. An entirely new growth ecosystem for early-stage founders who genuinely believe they’re building a juggernaut, and require the resources, intelligence and capital to do so, all in one place.
Yes, and we welcome all conversations. The founders we pro-actively reach out to are always shortlisted and invited to test us, but we’re happy to hear from all.
Late-stage scale-ups and Series B+. Our model was not built for enterprise; we’re made for early-stage brands looking to get enterprise-level technology and expertise without the exorbitant costs.
We believe founders are savvier, more intelligent, and commercially sound than what the current system gives them credit for, and are beginning to realise that a better platform for scale exists.
Seeing founders fail when they should not. By the time most founders realise the agency or the fund is not working, they have spent too much money, wasted too much time, and it is almost impossible to turn around. We think about that a lot, and it fuels us to build better.
Like Uber or Netflix, once you experience something better, you rarely go back to what previously existed. The current system for founders is no longer sufficient for supporting growth and scale, and we’re tired of seeing founders fail playing by the old rules.
Just like our very first founder who we helped grow from $9k to $176k in a month, the reaction we were able to witness was priceless. There is nothing more fulfilling than watching someone’s life change as a result of the system we’ve built. This is what gets us up in the morning.
Meritocracy over experience. We genuinely do not care if the most inexperienced person on the team creates the biggest outcome. Increasingly, it’s our youngest entrepreneurial team members, who are leveraging AI within performance marketing and nailing creative breakthroughs. We think it’s rewarding that our team can share a piece in what they are building, uncapped.